The Shinkansen prototype ALFA-X 新幹線アルファエックス

Japan's need for speed

JR East has recently started testing for a new type of Shinkansen, one that's expected to reach speeds of around 400km/h, the ALFA-X. Numerous tests are needed to help improve the safety and comfort of travelers in years to come.

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Magemono wood strips are soaked in hot water for bending easier.

Hakata Magemono: an artisanal craft for everyday use

Magemono has a centuries-long history within the Hakata area of Fukuoka.

Obi belts made out of silk Hakata-Ori fabric

Hakata-Ori: a wearable piece of tradition and history

The weaving of Hakata-Ori was developed hundreds of years ago and, thus, has become an iconic presence within traditional Japanese aesthetics.

Skincare in Japan: our shopping tips

The Japanese are renowned for their meticulous, preventive approach to skin care. Every step of their routine is designed to anticipate skin problems before they occur.