Omoide Yokocho: a lively and nostalgic alley in Shinjuku, Tokyo
Tucked away near the bustling West Exit of Shinjuku Station, Omoide Yokocho is a warren of narrow alleys that transports visitors to a different era. Contrasting sharply with the bright neon lights and modern skyscrapers surrounding it, this Tokyo landmark feels like a remnant of old, Showa-era Japan. Rustic, cramped restaurants and food stalls spill steam, smoke and chatter into the passageways as patrons huddle over small tables and counters. It's a place where locals and tourists alike gather to soak up the lively, nostalgic atmosphere and feast on delicious grilled meats and drinks.
The history of Omoide Yokocho, from black market to popular dining spot
The origins of Omoide Yokocho date back to the chaotic period just after World War II. Amid the rubble and rebuilding of Tokyo, a bustling black market sprung up near Shinjuku Station, with vendors selling hard-to-obtain food, drinks and daily necessities. Over time, these makeshift stalls evolved into more permanent eateries, often separated only by thin walls or curtains. The early shacks specialized in broiled pig and beef offal as those items weren't subject to rationing.
In the 1960s, construction of the current Shinjuku Station complex razed part of the market area. Then in 1999, a huge fire swept through, destroying many of the tightly packed, ramshackle establishments. However, the resilient Omoide Yokocho was rebuilt, allowing many shops to trace their lineage and traditional recipes back to those early postwar days. Though the eateries are all properly licensed now, they still exude the raucous spirit and energy of the old black market era.
Exploring the atmosohere and ambiance of Omoide Yokocho today
Wandering into Omoide Yokocho from the slick, orderly streets around Shinjuku Station is like entering a different world. You're greeted by a jumble of glowing red lanterns, mismatched signs, and weathered wooden facades. Steam and smoke billow out from the cramped open kitchens, enveloping you with mouth-watering scents of grilled meats and vegetables. Menus plastered with photos of skewered delights clamor for attention.
Finding an open stool or seat, you squeeze in, rubbing shoulders with salarymen, international tourists, and other visitors from all walks of life. The din of animated chatter in Japanese and a multitude of languages rises above the sizzling grills. Mugs of draft beer clink and the staff banter cheerfully with customers. An undeniable energy infuses the scene, inviting you to join in the unpretentious, welcoming feast. Though the seating is tight and crowds are elbow-to-elbow, that only adds to the convivial, intimate atmosphere.
The types of food you can enjoy in Omoide Yokocho's restaurants and food stalls
The specialty of Omoide Yokocho is charcoal-grilled meat skewers, especially chicken (yakitori) and pork or beef offal (horumon). You'll find all parts of the animal - white and dark meat, crispy skin, heart, liver, intestines, and more - lightly seasoned and grilled over sizzling coals. Other popular options include grilled vegetables, seafood, and meat-wrapped rice balls. Most stalls also serve simmered dishes like oden or nikomi, hearty stews perfect for colder weather.
For the adventurous, some eateries offer more exotic fare rarely seen elsewhere such as grilled salamander, frog sashimi, pig testicles, and lizard. But less daring diners will still find plenty of approachable and delicious choices. Whatever you choose, it all goes perfectly with mugs of beer or flasks of sake and shochu. Be aware some shops are cash-only and have a small seating charge. Most have photo-filled menus, some with English.
Rules and customs to know when visiting Omoide Yokocho
While the vibe in Omoide Yokocho is casual and boisterous, there are a few things to keep in mind. Some eateries have a table charge (usually around 500 yen), require each person to order a food and drink item, or have a time limit (often 90 minutes). Many are cash-only, so hit up an ATM beforehand.
You'll notice many signs indicating that smoking is not allowed in the alleyways. After a 1999 fire that destroyed part of the area, Omoide Yokocho has been very careful about preventing another disaster. You can only smoke in designated shops that permit it. If you do visit a smoking-allowed establishment, be considerate of other patrons.
How to get to Omoide Yokocho from Shinjuku Station
Finding this hidden warren of wonders is surprisingly easy. Simply head to the West Exit of JR Shinjuku Station or Exit C7 or C8 of Seibu Shinjuku Station. You'll spot the entrance to Omoide Yokocho right away, marked by green and red neon signs and an open gateway strung with red lanterns. Just a quick 1-minute walk from the ticket gates and you'll be transported to Tokyo's retro drinking and dining heaven. Check the Omoide Yokocho website in English for a detailed map and list of shops. The area is also clearly marked on google maps.
Other similar nostalgic and traditional areas to discover around Shinjuku
After soaking up the throwback vibes of Omoide Yokocho, you can continue your time warp to Tokyo's past in other nearby atmospheric spots. Just across the street, Goldengai is another retro bar district in Shinjuku. Its ultra-narrow lanes are crammed with over 200 tiny pubs and eateries in vintage postwar buildings. Many of the bars only seat a handful and some charge a cover, but it's an unbeatable spot for unique Shinjuku nightlife.
You can also stroll through Shinjuku's Hanazono Shrine, a pocket of traditional tranquility amid the urban bustle. For more old-school Tokyo drinking alleys, head to Shibuya's Nonbei Yokocho, Ebisu Yokocho near Ebisu Station, or Harmonica Yokocho around Kichijoji Station. Each has its own charming character and local flair. And, if you want to read more about Shinjuku, Tokyo, and surrounding neighborhoods, check out these Books on Tokyo Japan.
